Tips from a Creative Director- Endless Creativity Comes from Ever-Changing Creative Ways

Posted by BenQ on Jan 23, 2018 10:57:06 AM


An easier way to ideate 

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
                                                  - Leo Burnett, founder of Leo Burnett Company, Inc.
Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires."                                        - George Lois, co-founder of Lois, Holland, Callaway 

I am surrounded by incredibly bright people. Every day, I see a new way to solve a problem that I would never have thought of in a million years. Our employees come from all walks of life, and each one brings something unique to a creative brainstorming session.  Making sure that everyone is having fun is part of my job, our work is so much better when my team members are enjoying themselves.

We always have to be on the lookout for brainstorm killers, for me, empty markers follow me around like I'm cursed. I like using different colored markers to represent different ideas, but sometimes the marker I'm using runs out of ink, forcing me to search other conference rooms for a marker that isn’t empty and that is in the correct color. This search always interrupts the brainstorming process. Most of the time, the brilliant idea I had is gone afterwards.

It's easy to love advertising when good ideas are flowing. Though, if the creative runs dry with both clients and creative professionals, they couldstart to get bored or unproductive. Providing new creative stimulus and new ways of thinking about the same problem is vital to a non-stop supply of ideas.

Jamboard makes a brainstorming session fun, when brainstorming is fun, it's easier to develop new ideas. If my team finds it difficult to generate ideas, they are able to easily find creative inspiration online using Jamboard and instantly add it to the collaborative whiteboard.

Brainstorming is fun again

Jamboard allows me to draw or write in different colors and fonts. I can simply scroll through a color wheel and start sketching. Anyone with the app running on their mobile devices can do the same thing and add their ideas to the Jamboard session using creative collaboration tools, such as digital sticky notes or stickers. As I am sketching and explaining a concept, my team is already giving feedback from their phones and tablets. Jamboard uses a cloud-based collaboration-everyone has a way to communicate during a brainstorm session at the same time. Rather than one person dictating the whole brainstorming process, a Jamboard session feels more like a team's creative exercise. Everything can be resized, layered, and moved around the whiteboard with a tap, touch, or drag. These functions keep our ideas organized, and every Jamboard session is automatically saved to Google Drive. Erasing on a Jamboard is just as easy as it is on a traditional whiteboard-just wipe to erase. 

Finding inspiration

New ideas don't exist in a vacuum. They come about by knocking together different ideas and seeing what creative sparks fly. But even the best creatives sometimes find themselves in an inspiration rut. Getting out of that rut has never been easier thanks to Jamboard's Google collaboration. I can easily run a Google Search to add images and video screenshots to Jamboard, which can spur new thinking.

I am able to create a mood board on the spot, then let my art directors and designers take the mood board and push it into new directions. Brainstorming zips along, and ideas are easier to explain and understand because of Jamboard's cloud based collaboration tools.

Technology to match ideas

Creatives use the same tools to brainstorm now as they did 50 years ago. A pen, paper, sticky notes, and a whiteboard. Jamboard gives our ideas the platform they deserve, and provides a spark of inspiration when we need it. As a CD, I would never be able to go back to a traditional whiteboard. 

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Topics: collaboration, Jamboard, brainstorming, cloud platform, whiteboard

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