See the right colors with BenQ. 

Learn more about BenQ projectors with the Rec. 709 Standard for Authentic Cinematic Color.

Rec.709 is the international High Definition standard that guarantees display devices can faithfully reproduce the original cinematic color palette the movie director intended audiences to see.

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Normal green color with Rec. 709
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Fluorescent green color without Rec. 709
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Normal yellow color with Rec. 709
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Greenish yellow color without Rec. 709
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Normal red color with Rec. 709
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Yellowish red color without Rec. 709

How Our Projectors Are Designed for Rec. 709

While most projector manufacturers choose a saturated color tone bias towards increased colorfulness, resulting in color accuracy loss, BenQ fully achieves the Rec.709 color standard. The process of building a projector includes many variables such as lenses, lamps and color wheel coating. We work relentlessly to close any gaps from those variances and to make our projectors perform exactly to Rec. 709. This is because we believe that colors matter to our customers when enjoying movies as they were meant to be seen.

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Hardware Design

BenQ’s ISF-trained expert engineers tried more than 20 different combinations of color segments and color wheel coating, the factors that directly affect color gamut and brightness of a projector.

Software Optimization

To maximize color accuracy, the process of software optimization involved adjusting the blacks, whites and greys towards D65 defined by Rec. 709. And the three primary and three secondary colors were adjusted one by one, until they were as close as possible to the references on the Rec. 709 color gamut.

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Production Line Quality Control

Three color adjustment stations in our production line perform final checks on every single unit of our Rec. 709 projectors. Using exclusive BenQ color adjustment procedures, we make sure each projector is manufactured according to the Rec. 709 color standard, and BenQ quality engineers perform final color tests on each projector built to ensure Rec.709 performance.